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Strategic Marketing Services
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Online Retail Marketing: Features and Special Promotions:
• First tier retailers (iTunes, Rhapsody, Napster, eMusic, Yahoo, etc.)
• Second tier retailers (country specific and genre focused)
Mobile Marketing: Carrier and Web Promotions:
• First tier carriers (Cingular, Boost, Verizon, Sprint, T-Mobile, etc.)
• Second tier carriers (Cellular, Alltel, Metro PCS, Amp’d, Virgin
Mobile etc.)
• International carriers (Orange, NTT Docomo, Vodafone, etc.)
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Promotions:
Online
• Partner websites (AOL, Spinner, Yahoo, mp3.com)
• Creative promotions (Habbo Hotel, Varsity Media)
• Internet radio promotion (Clear Channel)
• Video promotion (Spinner, Heavy.com)
• Advertising (banners)
Offline
• Advertising
• Cross promotions
• Radio Promotions
• Commercial environmental music (in-store)
P2P
• File redirection
• File sharing reporting by location
• Overall assessment of activity |
Publicity:
Online
• Top lifestyle destinations
• Tastemaker sites
• Music & entertainment blogs
• Forums
• Social networking sites
• E-zines
Offline
• Magazines
• Newspapers
• Interviews
• Brand tie-ins
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SEM (Search Engine Marketing):
• Google & Yahoo advertising / keywords
• Digital retailer search engine maximization |
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Music Recommendation Technologies:
• Pandora
• Garageband
• iLike
• Last FM |
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Direct to consumer:
• Viral marketing
• Social community management
• Direct email marketing |
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| Copyright 2009 by Big Cloud Distribution
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